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Community Communications and Social Media Lead



Marketing & Communications
San Francisco, CA, USA
Posted on Thursday, May 23, 2024

About the Company:

Worldcoin (www.worldcoin.org) is an open-source protocol, supported by a global community of developers, individuals, economists and technologists committed to expanding participation in, and access to, the global economy. Its community is united around core beliefs in the inherent worth and equality of every individual, the right to personal privacy, and open and public collaboration. These beliefs are reflected in what the community is building: a public utility to connect everyone to the global economy.

The Worldcoin Foundation (www.worldcoin.foundation) is the protocol’s steward and will support and grow the Worldcoin community until it becomes self-sufficient. Tools for Humanity (www.toolsforhumanity.com) is a global hardware and software development company. It helped launch Worldcoin and continues to provide support to the Foundation, in addition to operating the World App.

This opportunity would be with Tools for Humanity.

About the Team:

Marketing and communications are responsible for the reputation, brand, and community the Worldcoin Foundation is creating to nurture and grow the Worldcoin protocol. Tasked with the creation and management of Worldcoin’s marketing and communications efforts, the team oversees everything from community management to earned media and branding to content creation.

About the Opportunity:

The communications team at TFH is looking to grow and engage its global community of (1) developers, (2) users and (3) partners. As the community comms/social media manager, you’ll be responsible for developing and executing community engagement and advocacy strategies that leverage events (in-person and online) as well as owned channels (social media) to drive meaningful results with these three core audiences. This role spans ideation and creation of content for owned platforms as well as using analytics to inform strategies and track progress.

You’ll work cross functionally in a dynamic and exciting environment to help TFH support and grow the global and active Worldcoin community. This includes taking the initiative to plan and participate in events such as hackathons, office hours and community calls, managing or co-managing social media channels directed specifically at community building (e.g. X, Discord, Telegram, YouTube, Farcaster, etc.) and assisting where necessary with owned initiatives designed to support and grow the community.

In this role, you will:

  • Develop and execute a community engagement plan aligned with team goals and objectives
  • Create and own an events calendar in collaboration with the business development team
  • Build out community activations to complement activities
  • Facilitate in person/online events with the global Worldcoin community
  • Ideate and produce content for owned social media platforms including but not limited to X, Discord, Telegram, YouTube and Farcaster
  • Foster meaningful interactions with the global Worldcoin community
  • Support community/partner earned comms initiatives where necessary
  • Monitor and analyze performance (engagement, reach, etc.) to evaluate and optimize strategies
  • Work closely with marketing, comms, biz dev and other teams to coordinate social media efforts with broader campaigns and ensure consistency

About you:

  • Bachelor’s degree in related field and 3+ years of experience in a web3/crypto community role
  • Exceptional communication, organization and community building skills
  • Above average writing and critical thinking skills; keen eye for detail
  • Experience in social media content creation and strategy development
  • Proficiency in content creation tools and software, including graphic design, video editing, etc.
  • Understanding of social media platforms, algorithms and trends
  • Ability to work, either remotely or in person, in a fast-paced, exciting startup environment
  • Strong project management skills
  • Passion for innovation and continuous learning
  • An understanding of the Worldcoin project and its mission