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Marketing Director



Marketing & Communications
San Francisco, CA, USA
Posted on Thursday, June 27, 2024

About the Company:

Worldcoin (www.worldcoin.org) is an open-source protocol, supported by a global community of developers, individuals, economists and technologists committed to expanding participation in, and access to, the global economy. Its community is united around core beliefs in the inherent worth and equality of every individual, the right to personal privacy, and open and public collaboration. These beliefs are reflected in what the community is building: a public utility to connect everyone to the global economy.

The Worldcoin Foundation (www.worldcoin.foundation) is the protocol’s steward and will support and grow the Worldcoin community until it becomes self-sufficient. Tools for Humanity (www.toolsforhumanity.com) is a global hardware and software development company. It helped launch Worldcoin and continues to provide support to the Foundation, in addition to operating the World App.

This opportunity will be with Tools for Humanity

About the Opportunity:

As the Director of Marketing for Tools for Humanity, you will be a key leader responsible for helping to develop and execute marketing strategies and executions that drive awareness, positive brand sentiment, and growth around the world for the Worldcoin project. This role involves helping to evolve brand strategy, lead research and insights around our audience and growth opportunities, developing go to market strategies and campaigns, collaborating with cross-functional teams, working with agencies on regional campaigns, and helping to ensure the alignment of marketing efforts with the global objectives for the Worldcoin project


  • Marketing Strategy: Help evolve and execute a comprehensive global marketing strategy that aligns the Worldcoin vision with the work we bring to market. Define target markets, audience segments, and key performance indicators (KPIs) for key regions and product launches.
  • Market Expansion: Develop strategies to enter new markets effectively. Adapt marketing campaigns to cater to local cultural insights, market dynamics, and policy and regulatory dynamics.
  • Leadership and Collaboration: Help foster a culture of innovation, creativity, collaboration, and high performance. Lead and collaborate effectively within the integrated marketing and comms team, regional market operating teams, and other departments to maintain consistency in messaging and branding, and help elevate both. Assess hiring needs and help in the recruiting/hiring process.
  • Brand Management: Help maintain and enhance the organization's global brand identity, ensuring it resonates with diverse cultural and linguistic backgrounds. Oversee the development and implementation of different brand initiatives across the organization.
  • Product Marketing: Collaborate closely with cross-functional teams to develop and execute global product marketing strategies. Ensure consistent and effective product positioning, messaging, and promotion across all markets.
  • Digital Marketing: Oversee global digital marketing efforts when appropriate, including SEO, SEM, and online advertising campaigns. Monitor and analyze the performance of global digital marketing initiatives and optimize them for maximum ROI.
  • Analytics and Reporting: Utilize analytics tools to measure the performance of global marketing initiatives when possible. Make data-driven decisions to optimize marketing efforts and report on key metrics.
  • Budget Management: Manage budgets efficiently, allocating resources effectively for maximum impact while ensuring compliance with financial guidelines.
  • Partnerships and Agency Management: Help identify global partnerships, collaborations, and marketing opportunities. Help manage relationships with global marketing agencies and vendors, ensuring delivery of creatively impactful work, services and impact on the business.

About You:

Extensive experience in marketing leadership roles with a global focus. In-depth understanding of international markets, curiosity around cultural nuances, and global business practices. Strong strategic thinking and problem-solving. Exceptional communication skills to effectively collaborate with diverse teams and regions. Creative thinking and innovation to develop effective global marketing strategies and campaigns.


  • Research and insights around audience, products, and partnerships
  • Strategic global marketing planning and execution
  • Global collaboration
  • Global brand management
  • Digital marketing expertise with a global perspective
  • Cross-cultural communication and adaptation
  • Data analysis and reporting for global initiatives
  • Budget management with a global scope
  • Product marketing on an international scale
  • Vendor and agency management

What we offer:

  • An open and collaborative office space in downtown SF
  • Unlimited PTO
  • Monthly Phone Reimbursement or a company device
  • Daily DoorDash credit for in-office meals
  • Top-tier medical, dental, vision insurance
  • 401k + employer match program

The reasonably estimated salary for this role at TFH in San Francisco ranges from $190,000 - $250,000, plus a competitive long term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision and mental health benefits, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!