About Us:

Regfyl is an AI-powered AML, fraud prevention, and regulatory compliance SaaS platform focused on helping financial institutions in Africa combat financial crime and meet regulatory requirements. Our mission is to provide innovative solutions that enhance the integrity and security of financial transactions across the continent.

Job Overview:

We are seeking a Sales Development Representative (SDR) to join our team and play a critical role in nurturing leads and driving post-demo engagement with prospective clients. The ideal candidate will be responsible for ensuring that high-value opportunities progress smoothly through the sales funnel after initial product demos, addressing initial objections, and coordinating follow-up activities.

The SDR will work closely with the CEO and sales team to maintain consistent touchpoints with prospects, ensuring seamless communication and pipeline progression.

Key Responsibilities:

1. Post-Demo Follow-Up & Lead Nurturing

• Take ownership of all post-demo follow-up activities, ensuring timely and personalized communication with prospects.
• Develop and execute follow-up sequences via email, phone, and LinkedIn to maintain engagement and reinforce Regfyl’s value proposition.
• Track all interactions and maintain detailed records in the CRM to monitor deal progression and identify opportunities for escalation.

2. Pipeline Management & Deal Progression

• Monitor and manage deal progression, identifying stalled opportunities and re-engaging prospects where necessary.
• Collaborate with the CEO and sales leadership to ensure smooth handoffs and transition of qualified leads to Account Executives for deal closure.
• Continuously update CRM records to maintain accurate pipeline visibility and forecasting.

3. Addressing Initial Concerns & Qualification

• Respond to basic objections and concerns raised after demos, providing relevant insights and content to reinforce the business case.
• Pre-qualify post-demo leads by assessing their needs, timelines, and potential to move forward in the sales cycle.
• Identify key decision-makers and influencers within the prospect’s organization and ensure that all relevant stakeholders remain engaged.

4. Scheduling & Coordinating Follow-Ups

• Schedule and coordinate follow-up meetings, product deep dives, and decision-making sessions with the prospect’s team.
• Ensure that all action items from demos and follow-up discussions are tracked and executed promptly.

5. Continuous Improvement & Process Optimization

• Analyze post-demo engagement trends and provide insights to refine follow-up sequences and optimize nurturing strategies.
• Collaborate with the sales team to improve CRM processes, ensure better lead management, and enhance overall sales efficiency.

Qualifications:

Experience & Skills

• 1–3 years of experience in a B2B sales or lead nurturing role, preferably within fintech, SaaS, or compliance technology.
• Proven track record of managing post-demo follow-ups and nurturing high-value leads toward deal closure.
• Strong understanding of CRM platforms (e.g., Pipedrive, HubSpot, Salesforce) and sales automation tools.
• Excellent communication skills, both written and verbal, with the ability to craft compelling follow-up messages.
• Strong organizational skills, with a keen eye for detail and follow-through.

Competencies

• Ability to engage and build relationships with multiple stakeholders within a prospect’s organization.
• Analytical mindset with the ability to identify buying signals and escalate qualified opportunities.
• High level of self-motivation and the ability to work independently while collaborating effectively with the broader sales team.

What We Offer:

• A competitive compensation package with performance-based incentives.
• The opportunity to contribute to the growth of a cutting-edge compliance platform that is shaping the future of financial compliance in Africa.
• A dynamic and innovative work environment that values creativity and collaboration.
• Professional development opportunities and a clear path for career advancement.
• Annual career development budget.