About Regfyl

Regfyl is Africa’s leading AI-powered AML, fraud prevention, and regulatory compliance SaaS company. We help financial institutions stay ahead of evolving compliance risks while meeting regulatory expectations. We are looking for a B2B Marketing Lead to drive strategic marketing initiatives that fuel awareness, lead generation, and revenue growth.

About the Role

We’re looking for a data-driven, execution-focused B2B Marketing Lead who will own and optimize Regfyl’s marketing efforts to accelerate customer acquisition and expansion. The ideal candidate will have experience in B2B SaaS marketing, demand generation, and content marketing, with a strong understanding of how to attract and engage compliance professionals, financial institutions, and fintechs.

This role requires a combination of strategy, creativity, and hands-on execution to build and scale marketing programs that drive measurable business impact.

Key Responsibilities

Growth & Demand Generation

• Develop and execute customer acquisition strategies to increase inbound leads and sales pipeline.
• Optimize marketing funnels and campaigns to improve lead conversion rates through email marketing, LinkedIn, SEO, and paid campaigns.
• Leverage data-driven insights to experiment with low-cost, high-impact growth tactics.
• Develop and manage account-based marketing (ABM) campaigns for key enterprise prospects.

Thought Leadership & Content Strategy

• Own and execute Regfyl’s content strategy, including blog posts, whitepapers, newsletters, case studies, and reports.
• Create compelling narratives that position Regfyl as a thought leader in AML, fraud prevention, and compliance.
• Manage and grow Regfyl’s LinkedIn presence, engaging compliance professionals with high-value content.
• Collaborate with subject matter experts to develop industry reports, guides, and insights.

Event & Community Marketing

• Plan and execute webinars, closed-door roundtables, and compliance summits to generate leads and build brand authority.
• Drive engagement in the Regfyl compliance community, fostering discussions around AML, fraud prevention, and regulatory compliance.
• Work closely with the sales team to leverage events for lead generation and brand positioning.

Marketing Analytics & Optimization

• Track, analyze, and report on key marketing metrics, including MQLs, SQLs, and campaign performance.
• Continuously test and refine marketing strategies based on performance data.
• Manage marketing automation and CRM tools to streamline lead nurturing and customer engagement.

Preferred Qualifications

• 3+ years of experience in B2B marketing, growth marketing, or demand generation, preferably in SaaS, fintech, or regtech.
• Proven ability to drive customer acquisition through content, digital marketing, and lead generation strategies.
• Strong understanding of financial institutions, fintechs, and compliance professionals.
• Data-driven mindset with expertise in Google Analytics, HubSpot (or similar CRM), and marketing automation tools.
• Experience with LinkedIn marketing, SEO, email marketing, and paid campaigns.
• Ability to collaborate cross-functionally with sales, product, and customer success teams.
• Self-starter with a track record of success in fast-paced, resource-constrained environments.

Bonus Points If You Have:

• Experience in compliance, AML, or regulatory tech marketing.
• Experience building B2B communities from scratch.
• A track record of marketing SaaS products to financial institutions.
• Experience scaling marketing in an early-stage startup.

What We Offer

• Competitive base salary with performance based bonuses
• Flexible working arrangements
• Opportunity to work on impactful and engaging projects
• Professional growth and skill development opportunities