About Regfyl

Regfyl is Africa’s leading AI-powered AML, fraud prevention, and regulatory compliance SaaS company. We help financial institutions stay ahead of evolving compliance risks while meeting regulatory expectations. As we expand our brand presence and deepen engagement with our community, we’re looking for a Social Media & Content Lead to tell our story and build lasting digital connections with our audience.

About the Role

We’re looking for a creative, strategic, and execution-focused Social Media & Content Lead to manage Regfyl’s presence across LinkedIn, YouTube, Twitter/X, and other relevant digital channels. You’ll also lead the planning, writing, and distribution of our newsletters, ensuring consistent and compelling storytelling across all our digital touchpoints.

This role requires a blend of content creation, copywriting, platform management, and analytics. You will work closely with the Creative Designer and marketing team to translate insights, reports, events, and product updates into engaging narratives that resonate with compliance professionals, fintechs, and financial institutions.

Key Responsibilities

Content Strategy & Platform Management

• Develop and manage a content calendar aligned with business objectives, product updates, and industry events.
• Own and manage Regfyl’s social media presence on LinkedIn, YouTube, Twitter/X, and other relevant platforms.
• Craft clear, engaging, and platform-native copy for social media posts, video descriptions, and newsletters.

Newsletter & Thought Leadership Distribution

• Plan, draft, and distribute Regfyl’s newsletters to share product news, insights, and reports.
• Repurpose blog posts, reports, and leadership insights into digestible content for email and social distribution.
• Collaborate with the CEO and subject matter experts to amplify Regfyl’s voice online.

Community Engagement

• Build and nurture relationships with our growing online audience by responding to comments, initiating conversations, and engaging with relevant influencers and communities.
• Participate in conversations that position Regfyl as a thought leader in compliance, fraud prevention, and AML.

Performance Tracking & Optimization

• Monitor engagement, follower growth, and post performance across platforms.
• Produce regular performance reports and use analytics to optimize posting strategy and content formats.
• Stay up-to-date with platform changes, content trends, and emerging digital formats to keep Regfyl’s content relevant and effective.

Preferred Qualifications

• 2–4 years of experience managing social media or content for a brand, preferably in fintech, SaaS, or B2B.
• Strong copywriting and digital storytelling skills, with the ability to craft content that is both strategic and engaging.
• Experience managing LinkedIn, YouTube, and Twitter/X accounts for a business.
• Familiarity with social media management and analytics tools
• Proven track record of growing and engaging a digital audience.
• Self-starter with strong project management and organizational skills.
• Comfortable working in a fast-paced, startup environment.

Bonus Points If You Have:

• Experience in compliance, fintech, or regtech industries.
• Experience writing and managing newsletters or email marketing campaigns.
• Experience scaling content or social media strategy from scratch in an early-stage startup.

What We Offer

• Competitive salary
• Flexible working arrangements
• Professional growth and skill development opportunities