The trusted data layer for agentic commerce. Provenance powers enriched product attributes for 300+ brands and retailers, including L’Oréal, Holland & Barrett, THG, Nestlé, Unilever, LVMH, Diageo, and Ocado, positioning it as a trusted infrastructure layer for AI discovery and values-driven commerce. With AI-driven commerce projected to reach $3–5 trillion by 2030, brands and retailers face a structural challenge: product claims are largely unstructured, unverifiable, and lacking trust signals for AI systems. Provenance converts complex product data - certifications, sustainability, health, and efficacy claims - into verified, machine-readable claims that AI systems can reliably interpret and cite, building on over a decade of domain expertise in the integrity, validation, and compliance of CPG product claims.