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Senior Technical Product Marketing Manager

Polygon Labs

Polygon Labs

Marketing & Communications, IT, Product
New York, NY, USA
Posted on Wednesday, September 27, 2023
What is Polygon Labs?
Polygon Labs develops Ethereum scaling solutions for Polygon protocols. Polygon Labs engages with other ecosystem developers to help make available scalable, affordable, secure and sustainable blockchain infrastructure for Web3. Polygon Labs has initially developed a growing suite of protocols for developers to gain easy access to major scaling solutions, including layer 2s (zero-knowledge rollups and optimistic rollups), sidechains, hybrid chains, app-specific chains, enterprise chains, and data availability protocols. Scaling solutions that Polygon Labs initially developed have seen widespread adoption with tens of thousands of decentralized apps, unique addresses exceeding 225 million, over 1.2 million smart contracts created and 2.56 billion total transactions processed since inception. The existing Polygon network is home for some of the biggest Web3 projects, such as Aave, Uniswap, and OpenSea, and well-known enterprises, including Robinhood, Stripe and Adobe. Polygon Labs is carbon neutral with the goal of leading Web3 in becoming carbon negative.
The technical product marketing team is responsible for managing the complete go-to-market strategy for each of Polygon Labs’ products with a goal of achieving product market fit. They work closely with product managers to define positioning, craft messaging, create campaign briefs, perform research, make presentations internally and externally, make product recommendations, and more.

The Role

  • Take ownership of one or multiple Polygon Labs products with a goal of achieving product-market fit for each
  • Develop go-to-market strategies including discovery, research, positioning, strategy, and more.
  • Define the product marketing calendar and schedule
  • Create campaign briefs of various tiers for every launch
  • Define target audiences, personas, and segments
  • Coordinate campaign launches from conception to completion and beyond, along with the rest of the PMM team
  • Write key copy, messaging, outlines, and more for content on various channels
  • Own key metrics for each product and report internally

What you need to succeed

  • 6+ years of proven experience in Product Marketing background preferably in the SaaS environment, consumer vertical, or Web3 space.
  • Rich knowledge of zk technology
  • Frequent user of various kinds of Fintech or Dapps.
  • Strong understanding about developing clear product positions and messages, target market and product go-to-market strategy, driving pipeline and product coverage
  • Proven ability to create product marketing plans and deliverables.
  • Fluent in English.
  • Good communication skills with experience working across departments and creating designs.
  • Experience in using analytics tools e.g. Google Analytics, Firebase for data-driven decision making.
  • Problem-solving skills with the ability to work independently.
  • Experience working in a start-up
  • Experience working remotely in a distributed team.
  • Interested in researching and keeping up to date with the industry topics and trends to bring new and creative ideas into the discussion.
Polygon Labs Perks
The goal of the Polygon Labs total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes, the following benefits:
Remote first global workforce
Industry leading Medical, Dental and Vision health insurance*
Company matching 401k with 3% match*
$1,500 Home Office Set Up Allowance (life-time max)
$200 Annual Book Allowance Program
$75 Monthly internet or phone reimbursement
Flexible Time Off
1 company wide wellness Friday day off per quarter
Company issued laptop
Egg freezing, mental health, and employee wellness benefits
*In certain countries medical, dental and vision is fully covered for employees & their dependents. This is country and plan specific.
*401k is for United States employees only
Polygon Labs is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Polygon Labs is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
Learn More about Polygon Labs