About Oraan

Oraan is Pakistan's female-led fintech startup with a mission to make savings simple, easy and habitual for everyone. We are working to achieve that by creating user-driven financial tools and services. The method we focus on at the moment is changing the way Pakistanis’ imagine committees. We enable people to save with a safe group in a simple and transparent method whether they are looking to save for a car, a wedding, or just become better at savings.

About the Role
Are you a visionary designer with a passion for crafting stunning visuals for app products that captivate audiences? Oraan is seeking a talented Graphic Designer with at least 3 years of experience to bring our brand to life across digital, print, and experiential platforms. If you thrive on turning complex ideas into compelling visuals and have a knack for designing impactful creatives for the full customer journey, we want you on our team!

• Conceptualise and Implement: Lead in conceptualising and translating complex ideas into compelling visual designs across a diverse range of media, including digital banners, motion ads, out-of-home (OOH) placements like billboards and print, social media, web, broadcast, and experiential.
• Brand Development: Work closely with the team to ensure cohesive and consistent brand representation across all touchpoints on and off digital, while also pushing creative boundaries to evolve the brand identity.
• Full-Funnel Design Expertise: Create immersive creatives for each stage of the customer journey in collaboration with the Marketing team, with an understanding of the requirements for top-of-funnel brand awareness to bottom-of-funnel conversion assets.
• Digital Asset Management: Collaborate with cross-functional teams to ensure proper creation, organization, and optimization of digital assets, maintaining brand integrity across all channels and platforms.
• Campaign Execution: Manage and execute designs from start to finish, ensuring that final outputs meet brand guidelines and quality standards for high-profile campaigns.
• Cross-Platform Adaptation: Tailor designs for various platforms, ensuring they resonate effectively with the target audience across digital, print, and experiential spaces.

Qualifications:

• 3+ years of branding agency experience with a strong portfolio showcasing work across multiple platforms and mediums.
• Expertise in digital and traditional media: Proven experience designing for apps, social media organic contents & ads, OOH assets, website and experiential graphics.
• Ability to generate stellar creative concepts and translate them into effective, visually captivating designs.
• Proficient in industry-standard design tools such as Photoshop, Illustrator and Figma.
• Proficient in making use of AI for faster image generation using prompt engineering, enhancing assets, and creating adapts.
• Deep understanding of the full design funnel, including brand awareness, consideration, and conversion stages, with an ability to create assets tailored to each stage.
• Knowledge of digital asset management systems and best practices for asset organisation and maintenance.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.