What you will tell your friends when they ask "What does NALA do?"

Our Storybegins with someone far from home wanting to give back. It ends when 1 Billion people get the payment platform that they deserve; not the experience that is #1percentbuilt.We chose to start serving Africa first because it is the youngest and fastest-growing continent. Lessons learnt from an interconnected, international and upwardly mobile generation will help us design technology for the world.

What you will be doing?

• How quickly can you find out if something does not work? That is the obsession we want you to have as our performance marketing lead 😊 Ideally, you also know how to double down on what works 😐

• You will take paid channel responsibilities away from Daphne Fischer so she can concentrate on globetrotting and the finer things in life.
• As you can tell from this JD we don’t mind testing creative copy so neither should you for our ads. Obsessives around hook/hold rate need only apply.
• Data > Vibes when it comes to tracking and reporting. Think of all the key measurable like RoAS, CAC and funnel breakdowns.