Regional PR Lead (Chinese-Speaking Markets)

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Role Overview

We’re looking for a Regional PR Lead to own and scale our presence in Mainland China, Hong Kong, Taiwan, Singapore and others Chinese-speaking markets. As PR Lead for Chinese-Speaking Markets, you will own and execute the regional PR strategy, shape Limitless’ positioning, build strong media and KOL relationships, and help establish the brand as a relevant and trusted player in the market.

You will

• Own (develop and execute) Limitless’ local PR strategy across Chinese-speaking markets.
• Build brand awareness and strengthen the company’s local media presence.
• Build and localise narratives, adapt global press materials for your markets, not just translate, actually localise.
• Pitch stories, respond to media enquiries, and keep our name in the right conversations. Brief journalists proactively before major events.
• Create and localise press releases, media pitches, interview briefs, talking points, and thought leadership content.
• Drive consistent media coverage aligned with business goals
• Manage relationships with journalists, editors, media partners, KOLs, and other key external stakeholders.
• Support ecosystem growth: events, partnerships, KOLs
• Work closely with global comms, marketing, and leadership
• Lead PR campaigns, product launches, announcements, partnerships, and special projects.
• Monitor coverage and flag relevant stories to the global Head of PR
• Act as a bridge between global team and local market
• Navigate reputation risks and sensitive topics

What you bring

• Native or fully fluent Mandarin (written quality that reads naturally across Taiwan, Singapore, and Malaysia) + strong English
• 5+ years in PR, communications, or journalism
• Hands-on experience working across Chinese-speaking markets. Deep understanding of local media and digital ecosystem
• Experience working with local communities or platforms.
• You understand the difference between how HK media works and how Singapore media works. These are not the same.
• Proven track record of delivering coverage that matters (not just volume)
• Ability to operate independently and think strategically
• Understanding of crypto, blockchain, or fintech products. You don't need to code, but you must be comfortable explaining why self-custody matters to a journalist who has never heard the term

Nice to have

• Experience in the sports media or sports marketing space in Korea
• Background in fintech, crypto, trading, or regulated industries
• Understanding of regulatory environment for digital assets and prediction/information products
• Existing KOL network in football, crypto, or general entertainment creator space

Benefits

• Competitive option stock & salary based compensation
• Unlimited PTO
• Global team offsites
• Professional development opportunities
• Hardware (if needed)
• Remote first. Office in Lisbon