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Senior Manager Product Marketing - Hardware



Marketing & Communications, Other Engineering, Product
Paris, France
Posted on Tuesday, June 25, 2024
We're making the world of digital assets accessible and secure for everyone. Join the mission.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in the UK, US, Switzerland and Singapore, Ledger has a team of more than 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.
Your mission/
- Defining Ledger’s strategic positioning for our growing Hardware portfolio to avoid product cannibalisation and unlock new user acquisition, upsell & cross sell opportunities
- Develop and be responsible for all of Ledger’s hardware product launches and campaigns, collaborating with cross-functional partners, working on retail, reseller and channel marketing for each product globally
- Leverage relevant trends and competitive offerings to determine differentiation
- Be responsible for drafting customer segmentation and adapting messaging framework to new customer launches
- Gathering and working with cross-functional teams on price testing, pricing research, analytics and eventual recommendation
- Quickly understand and keep on top of customer profiles by key markets, with the knowledge that user profiles will change over time
- Be accountable for campaign results monitoring and KPI optimization Share accountability with sales outcomes with key Business Lead partners to optimize for revenue success and business continuity
- Build relationships towards cross-functional collaboration with internal departments (Wholesale, Affiliates, Brand Experience, Globalization, UX Design, etc.)
- Oversee the development of monthly/quarterly reports to track progress, address priorities and provide an overview for executives and advisors
What we’re looking for:
- 8+ years of experience as a Product Marketing Manager, with a solid track record launching new hardware products globally
- The natural drive and leadership to drive key marketing initiatives for Ledger’s main business unit
- The ability to translate complex and technical concepts into compelling and customer-focuscommunications for non-technical audiences
- Experience presenting product marketing plans and concepts to senior stakeholders, both internally and externally
- Someone with incredible standards who cares deeply about end-to-end user journey experience, and can use innovative ideas to make the digitization easier for users to understand and adopt
What’s in it for you?
Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
Flexibility: A hybrid work policy
Social: Annual company outing for Ledgerdary Days, plus frequent social events, snacks and drinks
Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Well-being: Personal development, coaching & fitness with our dedicated partners
Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days
High tech: Access to high performance office equipment and gadgets, including Apple products
Transport: Ledger reimburses part of your preferred means of transportation
Discounts: Employee discount on all our products