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Experiential and Programming Manager



New York, USA
Posted on Tuesday, May 14, 2024
We're making the world of digital assets accessible and secure for everyone.
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Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 900 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.
We are seeking a highly motivated and experienced individual to join our team as the Experiential and Programming Lead. This key role in the Communications team will be responsible for developing and executing global events, managing on-site global headquarters programming, and collaborating with cross-functional retail and enterprise partners to drive success. The ideal candidate will have a strong background in event management, programming, and partnership development, with a passion for the cryptocurrency and fintech industries.

Your mission:

  • Lead the planning, execution, and post-event analysis of all global events, including conferences, meetups, summits, and webinars.
  • Develop comprehensive event strategies aligned with business objectives, brand positioning, and target audience engagement.
  • Collaborate with marketing, sales, and product teams to ensure seamless event integration and maximum impact.
  • Manage event budgets, vendor relationships, and logistical coordination to deliver exceptional experiences.
  • Oversee the development and implementation of on-site programming at Ledger's global headquarters.
  • Curate a diverse range of events, workshops, and activities to foster community engagement, education, and brand advocacy.
  • Work closely with internal stakeholders to align programming initiatives with company priorities and values.
  • Continuously evaluate and optimize programming based on attendee feedback and performance metrics.
  • Forge and maintain strategic partnerships with cross-functional retail and enterprise partners to enhance event reach and effectiveness.
  • Collaborate with partners to co-create impactful experiences, content, and activations that drive mutual value.
  • Develop and manage joint marketing campaigns, promotions, and co-branded initiatives to maximize partner and company visibility.
  • Serve as the primary liaison between Ledger and partner organizations, ensuring alignment of goals and objectives.

What we're looking for:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred (if you don't have a degree this is not an immediate disqualifier)
  • 5+ years of experience in event management, experiential marketing, or related roles
  • Proven track record of successfully planning and executing large-scale events and programming initiatives
  • Strong understanding of the cryptocurrency, fintech, or technology industries preferred
  • Exceptional project management skills with the ability to manage multiple priorities and stakeholders
  • Excellent communication, negotiation, and interpersonal skills
  • Creative thinker with a passion for innovation and driving impactful experiences
  • Willingness to travel as needed for events and partner meetings.

What's in it for you?

  • Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
  • Flexibility: A hybrid work policy
  • Social: Frequent social events, snacks and drinks
  • Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
  • Well-being: Personal development, coaching & fitness with our dedicated partners
  • High tech: Access to high performance office equipment and gadgets, including Apple products
  • Discounts: Employee discount on all our products.
We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.
#LI-Hybrid #LI-AS