This is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).

The compensation range provided is influenced by various factors and represents the initial target range. Our salary offerings are dynamic and we strive to ensure that our base salary and total compensation package aligns and recognizes the top talent we aim to attract and retain. The compensation package of the successful candidate is based on various factors such as their skillset, experience, and job scope.

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

We are looking for a Senior Designer, Data Experimentation & AI, to play a crucial role in shaping how Kraken builds, evaluates, and scales its products. This is a highly autonomous, senior IC role focused on experimentation and continuous improvement.

We’re obsessed with our products and care deeply about clarity, craft, and outcomes. We have an open and trusting team culture where we share candid, honest feedback to continuously raise the bar.

You’ll take ownership of complex, ambiguous design challenges at the intersection of data, experimentation, and machine intelligence. Working end-to-end from prototyping, iteration and delivery. Join us if you’re excited about taking on this dynamic challenge to powerfully improve how Kraken designs products.

The opportunity

• Drive measurable improvements in key customer and business metrics (e.g. conversion, activation, retention, task success) through design-led experimentation.

• Run design experiments, partnering with data, product and engineering to define hypotheses, success metrics, and evaluation frameworks.

• Design and iterate on customer-facing experiences across Kraken’s trading, onboarding, and account surfaces based on experiment results and user insight.

• Apply AI selectively and responsibly to improve personalization, decision support, and usability, with a clear focus on outcomes and user trust.

• Own design quality and experiment performance, taking accountability for learnings, trade-offs, and results. Not just outputs.

• Influence product strategy by translating experiment insights into clear recommendations and next steps.

• Balance speed and rigor, enabling rapid experimentation while maintaining high standards of UX, accessibility, and brand consistency.

• Contribute actively to design reviews and experiment readouts, sharing insights that raise the effectiveness of design and experimentation across teams.

• Continuously identify new opportunities where experimentation and AI can unlock customer or business value.

Skills you should HODL

• 5+ years of experience with a proven ability to design, test, and iterate customer-facing experiences across web and mobile, ensuring consistency and quality across platforms.

• Strong UX and UI fundamentals with the ability to simplify complex data, experimentation, or AI concepts into clear, usable experiences.

• Highly product-savvy, able to frame problems, prioritize opportunities, and design solutions that drive measurable customer and business impact.

• Experience designing for data-informed products, including dashboards, analytics tools, experimentation platforms, or decision-support systems.

• Confidence working in ambiguity, framing problems, and defining solutions in partnership with cross-functional teams.

• A data-informed design approach — able to balance qualitative insight, quantitative signals, business goals, and technical constraints.

• Strong communication skills, with the ability to present and defend design decisions to both technical and non-technical stakeholders.

• Expert level prototyping skills, able to use tools and techniques to quickly explore, test, and communicate ideas.

• Understanding of human-centered design principles, research methods, and ethical considerations, especially as applied to AI-driven products.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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Compensation Range: $110K - $220K