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Director of Marketing

Hexagate

Hexagate

Marketing & Communications
United States
Posted on Tuesday, June 4, 2024

Description

Hexagate is a leading blockchain security startup committed to support innovative blockchain builders and the entire ecosystem by boosting blockchain security, trust and safety. We secure the biggest companies in Web3 such as Coinbase, Consensys, EigenLayer, Uniswap, Kiln, GMX, Benqi and many other.

As we enter our growth phase, we're seeking a passionate Director of Marketing who's deeply embedded in blockchain and Web3. The chosen candidate will play a pivotal role in implementing Hexagate demand generation strategy, content creation, social activities, product marketing and branding.

If you're a creative thinker, resourceful, dedicated, and ready to take immediate action toward success, we'd love to have you lead the charge in positioning Hexagate as a top choice for blockchain security and risk intelligence. Let's shape the future of blockchain security together! 🚀

What you will do:

  • Design and execute a strategy for generating demand, using inbound and outbound tactics across various marketing channels to produce a steady stream of high-quality leads.
  • Develop and launch targeted marketing campaigns that engage our audience and promote pipeline growth
  • Define and refine Hexagate’s brand messaging for consistency across all channels.
  • Boost Hexagate’s online visibility.
  • Work closely with the sales team to align marketing efforts with sales objectives, ensuring a seamless flow of leads to support revenue goals. Promptly design and implement a comprehensive sales enablement kit.
  • Collaborate with the product team to create compelling materials and drive successful product launches and strategic partnerships through effective PR campaigns.
  • Represent Hexagate at industry conferences, webinars, and events, networking with key stakeholders and positioning Hexagate as a thought leader.
  • Design and execute the company's content calendar, covering industry trends, educational content, case studies, and more.
  • Develop and execute a social media content strategy that engages our audience, sets a narrative, and reinforces the Hexagate brand.
  • Design and implement marketing automation, attribution, and operational dashboards in Hubspot.
  • Build and manage a marketing team.
  • Identify and retain advisors and ambassadors who can help achieve our mission and support our brand.

Requirements

  • Minimum of 5 years' experience in marketing, growth, product marketing or a similar role within the blockchain and tech industry.
  • Demonstrated understanding of blockchain market dynamics, terminology, personas, and varying customer needs.
  • Played a significant role in a marketing team in a SaaS startup that scaled revenue rapidly.
  • Experience in implementing marketing-related processes in Hubspot.
  • Proven experience in designing and executing campaigns, demand gen, branding, and messaging that resulted in fast revenue growth.
  • Experience in running lead gen, marketing and social campaigns for blockchain builders in Twitter, Discord, Medium, etc.
  • Proven track record in building sales enablement kits and executing content calendars.
  • Experience in building and managing marketing teams.
  • Technical background or technical writing background - an advantage.