Grayscale is the world's largest crypto asset manager and enables investors to access the digital economy through a family of secure, regulated, and future-forward investment products. Founded in 2013, Grayscale has over a decade of track record and is one of the most recognizable names in the crypto industry.

About the Job

Grayscale is seeking a smart, energetic Senior Associate, Social Media. They will be instrumental in ideating, publishing, and optimizing best-in-class content across all social channels. A highly cross-functional role, s/he will be joining a collaborative, agile team and partnering closely with the marketing, communications, research, and compliance teams to write and develop social media posts.

As the owner of Grayscale’s consumer-facing channels, this role will be uniquely positioned to drive impact for Grayscale at an inflection point for the business. This is a rare opportunity to join as a core team member for a company that is entering into the next phase of its growth. S/he will embody the voice of Grayscale and engage both new and existing Grayscale investors through thoughtful content creation and promotion.

Major Responsibilities:

• Plan, implement, manage, and monitor Grayscale's social media strategy in order to increase brand awareness across Twitter, Facebook, LinkedIn, and YouTube (among others).
• Own the Grayscale social platforms by producing consistent and meaningful content,managing a content calendar, and writing and editing social media posts tailored by platform.
• Use various analytical tools to monitor and evaluate the company’s social media presence and performance. Analyze key metrics and compile reports for the management team showcasing results.
• Constantly think about ways to improve both social media performance and social media process at Grayscale.
• Serve as the marketing liaison with design, working to create visual assets tailored for social media.

Qualifications:

• 3-5 years of experience managing social media for a corporate brand
• Excellent writing, proofreading, and editing skills
• In-depth knowledge and understanding of social media platforms and their respective users
• Experience with social media management platforms such as Emplifi
• Analytical, metrics-driven approach to marketing, coupled with a strong creative streak
• Strong drive and high standards to produce excellent results, with a proven track record
• Highly organized and self-motivated, with an ability to work both independently and on a face-paced team
• Experience in financial services and crypto highly preferred
• Bachelor’s Degree and/or Master’s Degree