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Product Marketing Manager

Fordefi

Fordefi

Marketing & Communications, Product · Full-time
Miami, FL, USA · Remote
Posted on Wednesday, February 7, 2024

What we're looking for

We are looking for a highly skilled individual with a proven track record in product marketing to join our team. The ideal candidate will exhibit a strong sense of ownership, taking initiative and accountability for their projects. They should thrive in a fast-paced environment, embracing a mindset of moving quickly and learning from failures. Additionally, they should show genuine interest and enthusiasm for the crypto and DeFi space.

Responsibilities

Competitive Research & Positioning:

  • Identify competitors in our industry and research their different marketing strategies and maintain an up-to-date repository of competitor insights.
  • Identify competitive advantages and develop positioning for each target audience.

Content Marketing:

  • Work alongside Product to develop blogs and maintain a content calendar of product related content and customer stories.
  • Distribute content via email, social media and other channels aligning with the content calendar.

Website:

  • Work with Product, Sales, and Design teams to craft and launch new website pages for products, features, or use cases.

Sales Enablement:

  • Work alongside Sales to develop decks, one pagers, and battle cards.
  • Assist in developing sales training material for new features and competitor insights.

Go-To-Market Campaign Management:

  • Act as project manager for go-to-market campaigns, facilitating the timeline, development of content, approval from stakeholders, and distribution of campaign materials.

Cross-functional Communication:

  • Be a strong collaborator and communicator to ensure that projects move along with limited friction.

Qualifications

  • 3+ years in product or content marketing with a solid portfolio of written work.
  • 5+ years in marketing with increasing responsibilities and impact.
  • 2+ years of experience in crypto, blockchain, web3. Adjacent experience in fintech or financial services will be considered as well.
  • Willingness to travel up to 15% of the year for work |

How to Apply

Does this role sound like a good fit? Email your resume and a short introduction to jobs@fordefi.com.

Fordefi is an equal opportunity employer.

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