Product Marketing Manager
Fordefi
This job is no longer accepting applications
See open jobs at Fordefi.See open jobs similar to "Product Marketing Manager" Digital Currency Group.What we're looking for
We are looking for a highly skilled individual with a proven track record in product marketing to join our team. The ideal candidate will exhibit a strong sense of ownership, taking initiative and accountability for their projects. They should thrive in a fast-paced environment, embracing a mindset of moving quickly and learning from failures. Additionally, they should show genuine interest and enthusiasm for the crypto and DeFi space.
Responsibilities
Competitive Research & Positioning:
- Identify competitors in our industry and research their different marketing strategies and maintain an up-to-date repository of competitor insights.
- Identify competitive advantages and develop positioning for each target audience.
Content Marketing:
- Work alongside Product to develop blogs and maintain a content calendar of product related content and customer stories.
- Distribute content via email, social media and other channels aligning with the content calendar.
Website:
- Work with Product, Sales, and Design teams to craft and launch new website pages for products, features, or use cases.
Sales Enablement:
- Work alongside Sales to develop decks, one pagers, and battle cards.
- Assist in developing sales training material for new features and competitor insights.
Go-To-Market Campaign Management:
- Act as project manager for go-to-market campaigns, facilitating the timeline, development of content, approval from stakeholders, and distribution of campaign materials.
Cross-functional Communication:
- Be a strong collaborator and communicator to ensure that projects move along with limited friction.
Qualifications
- 3+ years in product or content marketing with a solid portfolio of written work.
- 5+ years in marketing with increasing responsibilities and impact.
- 2+ years of experience in crypto, blockchain, web3. Adjacent experience in fintech or financial services will be considered as well.
- Willingness to travel up to 15% of the year for work |
How to Apply
Does this role sound like a good fit? Email your resume and a short introduction to jobs@fordefi.com.
This job is no longer accepting applications
See open jobs at Fordefi.See open jobs similar to "Product Marketing Manager" Digital Currency Group.