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Lifecycle Marketing Manager



Marketing & Communications
San Francisco, CA, USA
Posted on Thursday, July 11, 2024

About Figure

Figure is revolutionizing financial services with its disruptive, scaled, and rapidly expanding technology platform. By capitalizing on the loan origination activities on its platform and extensive network of partners, Figure is poised to deliver and scale new products that enhance efficiency and transparency in the industry. Through the integration of cutting-edge technology, Figure’s platform fosters more transparent and efficient capital markets, bolstered by the growing pool of assets originated on its platform. This transformational journey is fueled by a dedicated team at Figure, characterized by their drive, innovation, collaboration, and passion for building from scratch. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation.

Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the financial technology space.

FastCo Most Innovative Companies

Forbes Top 50 Blockchain Companies

About the Role

The Lifecycle Marketing Manager will own the DTC,B2B, and B2B2C Lifecycle journeys of our borrowers and loan officers. The role will focus primarily on Figure’s DTC HELOC product & Figure Private Label lending businesses. We’re looking for someone with a passion for Email and SMS marketing who can own the channels and drive strategy and optimization. You should be a self-starter, have a strong attention to detail, and be comfortable in a fast-paced environment. You will be responsible for reporting and driving measurable results.

What You'll Do

  • Build and maintain data-driven lifecycle marketing strategies to drive revenue growth, product engagement, and cross-sell as needed.
  • Gain a deep understanding of our customer journeys and value propositions.
  • Work and communicate clearly with cross-functional teams (Compliance, Marketing, Product, Design, Engineering, and external partners)
  • Maintain operational excellence and clear/concise naming conventions and documentation for reporting purposes
  • Understand technical concepts enough to communicate requirements to technical teams
  • Experience with HTML and/or Liquid code.
  • Test and iterate on existing sequences to improve progression, and conversion, and ultimately grow revenue.
  • Proofread and ensure content meets brand and compliance guidelines when delivering assets, in a smooth and timely manner
  • Ensure that all deliverables meet brand guidelines and quality standards
  • Excel in a fast-paced environment and be comfortable meeting tight deadlines
  • Demonstrate strong analytical skills with the ability to pivot based on data and optimize toward KPIs

What We’re Looking For

  • 3+ years of experience in email marketing, SMS, and/or marketing automation broadly
  • Bachelor's degree in Marketing, Business, or related field.
  • Understanding of advanced segmentation, databases, and logic
  • Expert with Braze, or other marketing automation tool and strong understanding of HTML
  • Proven experience managing A/B tests and optimizing email campaigns
  • Experience in Financial Services is a plus
  • Excellent project management skills with the ability to prioritize tasks and meet deadlines.
  • Strong communication and collaboration to work effectively with cross-functional teams.

Benefits and Perks

  • Competitive salary and growth opportunities
  • Company quarterly performance based bonus
  • Equity stock options package
  • Employer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependents
  • Employer funded life and disability insurance coverage
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Up to 12 weeks paid family leave
  • In office, remote, and hybrid work location options
  • Home office and technology stipend for those working outside of a traditional office more than 75% of the time
  • Flexible time-off plan to empower employees to take the time off that they want and need
  • Continuing education reimbursement
  • Routine Team swag deliveries!

For CO, NY, CA, and WA residents, the salary range is $104,000-$130,000 with up to a 25% Bonus and Equity. Actual compensation may vary based on individual candidate experience and location.

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and Prospective Employee Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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