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SEO Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Friday, June 28, 2024

About Figure

Figure is revolutionizing financial services with its disruptive, scaled, and rapidly expanding technology platform. By capitalizing on the loan origination activities on its platform and extensive network of partners, Figure is poised to deliver and scale new products that enhance efficiency and transparency in the industry. Through the integration of cutting-edge technology, Figure’s platform fosters more transparent and efficient capital markets, bolstered by the growing pool of assets originated on its platform. This transformational journey is fueled by a dedicated team at Figure, characterized by their drive, innovation, collaboration, and passion for building from scratch. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation.

Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the financial technology space.

FastCo Most Innovative Companies

Forbes Top 50 Blockchain Companies

About the role

We are seeking an enterprising and experienced technical SEO Marketing Manager to join our team. This role is pivotal in driving growth through strategic management of SEO, collaboration with development teams for site optimization, and crafting effective landing pages across various channels. The ideal candidate will have a proven track record of turning SEO into a profitable channel, strong technical acumen to troubleshoot and partner with developers, and the creativity to build high-converting landing pages.

This position is an individual contributor role reporting to the Director of Growth.

What you will do

  • Develop and execute a comprehensive SEO and content strategy to increase organic traffic and drive conversions.
  • Manage the blog, which includes improving existing content, collaborating with content creators, conducting keyword research, analyzing performance, and identifying opportunities for optimization and growth.
  • Monitor and report on key SEO metrics, such as rankings, traffic, and conversions.
  • Partner with the development team to implement technical SEO recommendations and site enhancements to enhance user experience and improve conversion rates.
  • Collaborate with marketing channel owners to understand their goals and tailor landing pages to meet their specific needs.
  • Implement A/B tests and analyze performance data to optimize landing page conversion rates.

What we look for

  • 2-5 years in digital marketing, with a focus on SEO strategy and execution.
  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • Proven experience Strong understanding of technical SEO principles, including website architecture, HTML, and structured data.
  • Proficiency in web analytics tools such as Google Analytics, FullStory, SEMrush, or ahrefs.
  • Experience with CMS platforms (e.g. WordPress, Dato) and website optimization tools.
  • Excellent project management skills with the ability to prioritize tasks and meet deadlines.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Creative thinking and problem-solving abilities to develop innovative marketing solutions.
  • Experience with landing page builders (e.g., Unbounce, Instapage), A/B testing tools, and Google Tag Manager is a plus.

Benefits and Perks

  • Competitive salary and growth opportunities
  • Company quarterly performance based bonus
  • Equity stock options package
  • Employer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependents
  • Employer funded life and disability insurance coverage
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Up to 12 weeks paid family leave
  • In office, remote, and hybrid work location options
  • Home office and technology stipend for those working outside of a traditional office more than 75% of the time
  • Flexible time-off plan to empower employees to take the time off that they want and need
  • Continuing education reimbursement
  • Routine Team swag deliveries!

For CO, NY, CA, and WA residents, the salary range is $104,000-130,000 with up to a 25% Bonus and Equity. Actual compensation may vary based on individual candidate experience and location.

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and Prospective Employee Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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