B2B Sales Lead
Sales & Business Development · Full-time
Kuala Lumpur, Malaysia
Posted on Sep 30, 2026
Reimagine access. Reimagine ownership. Build the future with Cinch.
Cinch is Southeast Asia's leading circular tech subscription company, redefining how people and businesses access technology. Instead of adding to the growing e-waste crisis, we enable affordable, sustainable access to devices through subscriptions that maximize reuse and extend their lifecycle.
We operate across B2C, B2B, and B2B2C channels, including major partnerships with global leaders like Samsung. Our model sits at the intersection of powerful mega trends—sustainability, embedded finance, and the shift from ownership to access—creating a massive opportunity to reshape the future of tech consumption.
At Cinch, we are builders with high standards, a bias for action, and a shared mission to create a generational company that outlasts us. Freshly funded by leading institutional investors and growing rapidly, we're creating an environment where ambitious people can do the best work of their careers—and where the work has real, lasting impact.
About The Role
We're looking for a B2B Sales Lead to own Cinch Malaysia's direct business revenue — acquiring, closing, and growing enterprise and SME customers on our device subscription model. This is a quota-carrying, hands-on sales role: you'll build pipeline, run the sales process end to end, and be personally accountable for hitting revenue targets.
You'll work closely with the General Manager, Malaysia on pricing and deal structuring, and directly with prospective business customers to understand their needs and close deals. This is a build role — you'll be shaping the B2B sales motion in Malaysia, not inheriting an established playbook.
What You'll Do
B2B Revenue & Pipeline
Must-Have
Cinch is Southeast Asia's leading circular tech subscription company, redefining how people and businesses access technology. Instead of adding to the growing e-waste crisis, we enable affordable, sustainable access to devices through subscriptions that maximize reuse and extend their lifecycle.
We operate across B2C, B2B, and B2B2C channels, including major partnerships with global leaders like Samsung. Our model sits at the intersection of powerful mega trends—sustainability, embedded finance, and the shift from ownership to access—creating a massive opportunity to reshape the future of tech consumption.
At Cinch, we are builders with high standards, a bias for action, and a shared mission to create a generational company that outlasts us. Freshly funded by leading institutional investors and growing rapidly, we're creating an environment where ambitious people can do the best work of their careers—and where the work has real, lasting impact.
About The Role
We're looking for a B2B Sales Lead to own Cinch Malaysia's direct business revenue — acquiring, closing, and growing enterprise and SME customers on our device subscription model. This is a quota-carrying, hands-on sales role: you'll build pipeline, run the sales process end to end, and be personally accountable for hitting revenue targets.
You'll work closely with the General Manager, Malaysia on pricing and deal structuring, and directly with prospective business customers to understand their needs and close deals. This is a build role — you'll be shaping the B2B sales motion in Malaysia, not inheriting an established playbook.
What You'll Do
B2B Revenue & Pipeline
- Own and deliver Cinch Malaysia's B2B revenue targets — new business acquisition and existing account growth
- Build and manage a healthy sales pipeline across target industries and company sizes
- Run the full sales cycle — prospecting, pitching, negotiation, and close
- Structure commercial terms for business customers in line with Cinch's pricing strategy, working closely with the GM on margin and risk trade-offs
- Tailor proposals and contract terms to different business customer segments and use cases
- Manage and grow relationships with existing B2B customers, identifying upsell and renewal opportunities
- Track account health and proactively address risks to retention
- Maintain accurate pipeline and forecasting data for the GM and leadership
- Help build repeatable sales processes, playbooks, and collateral as the function scales
Must-Have
- 4–7 years of B2B sales experience, with a track record of owning and hitting revenue targets
- Experience selling into enterprise or SME customers, ideally in fintech, telco, consumer electronics, DaaS/SaaS, device financing, or tech distribution
- Comfortable running a full sales cycle independently, from prospecting through close
- Strong commercial instincts — able to structure deals and discuss pricing/margin trade-offs confidently
- Experience in a startup or high-growth environment building a sales function from scratch
- Existing network of business contacts across Malaysian industries relevant to device subscriptions
- Familiarity with subscription, leasing, or device-as-a-service commercial models