Business Development Associate
Cinch
Sales & Business Development
Kuala Lumpur, Malaysia
Posted on Sep 12, 2025
As we expand our regional presence and gear up for the next phase of growth, we’re looking for a Strategy & Business Development Associate based in Malaysia. This role blends strategic storytelling with commercial hustle: you’ll follow up with partners and leads on the ground, support B2C activations and weekend initiatives, and still bring the polish and professionalism to produce high-quality presentations that move the needle with stakeholders.
Key Responsibilities:
Craft & Design Strategic Presentations
- Develop compelling, visually polished presentations for partner pitches, corporate proposals, and investor-ready decks.
- Translate complex ideas and value propositions into simple, persuasive narratives.
- Work in Figma, PowerPoint, and Google Slides to deliver brand-aligned materials at a high standard.
- Collaborate with founders and cross-functional teams to ensure messaging aligns with business objectives.
- Utilize AI to ensure both quality and speed of turnaround when developing presentations.
Drive B2B Business Development & Partnerships in Malaysia
- Act as a key point of contact for partners, prospects, and leads in Malaysia, ensuring timely follow-ups and relationship building.
- Support the commercial team in identifying, nurturing, and closing high-potential opportunities.
- Represent Cinch in external meetings, networking events, and partnership discussions.
- Contribute to building and maintaining strong relationships with local stakeholders, including gyms, corporates, and ecosystem partners.
Support B2C Activations & Initiatives
- Assist in planning and executing B2C activations, including weekend initiatives, fitness events, and on-the-ground campaigns.
- Coordinate logistics and ensure smooth execution of consumer-facing programs.
- Gather feedback and insights from activations to inform future campaigns and product positioning.
About You
- 2–4+ years of experience in business development, strategy, consulting, or B2B sales.
- Strong presentation-building skills (PowerPoint, Google Slides, Canva) with an eye for visual storytelling.
- Excellent communication skills and the ability to maintain professionalism in corporate environments.
- Comfortable engaging with partners, prospects, and consumers in a variety of settings.
- Highly detail-oriented, proactive, and able to manage multiple priorities.
- Bonus: Experience in startups
You’ll Thrive If You
- Enjoy blending strategy with execution—whether it’s pitching a partner or running a consumer activation.
- Can switch seamlessly between B2B polish and on-the-ground B2C energy.
- Take initiative and are comfortable working independently while being a strong team collaborator.
- Are excited to be part of a fast-growing company and work directly with founders and senior leaders.