Job Description and Responsibilities- Plan, execute, and evaluate all marketing activities on social media aiming to build the brand awareness, and move deals in the funnel.- Develop demand generation strategies that drive thought leadership, enhance website conversions, marketing campaigns, and pipeline momentum.- Write a variety of content assets, including guides, case studies, blog posts, landing pages, sponsored content, and marketing emails, tailor/translate for each account and country.- Collaborate closely with our Go-to-market, Demand Generation, Performance, Sales, and Content teams to identify new campaign, content and distribution opportunities.- Track results and performance of content marketing activities to inform which touchpoints and tactics are the best performing and have the biggest influence on the sales cycle.Qualifications and Skills- Metrics driven - Ability to identify when different tactics are working and when they aren't and the ability to analyze performance, call out patterns, and iterate your strategy.- Native English is mandatory, native or advanced Mandarin is preferred.- Ability to stay on top of trends and insights across the US and global market.- Ability to work with third party vendors, including agencies, market intelligence resources and more.- Strong collaboration – ability to build relationships at all levels of the organization and within the Global Marketing team; a fundamental understanding of the role of transparency and teamwork.- Strong innovation and creativity is a MUST.- Love what you're doing. Excited by new challenges and thinking outside of the box.- Deep experience with localized social media, paid media, advertising, branded content, and search engine marketing channels.What Else Would We Like to See?- Experience with data analytics and Google Analytics.- Results-driven.- Attentive to detail.- Team player mindset.- Ability to quickly adapt to changes.- Knowledge of the Crypto industry will be a plus.