Job Description and Responsibilities: Plan, execute, and evaluate social media marketing to build brand awareness and move deals; Develop demand generation strategies to drive thought leadership, conversions, campaigns, and pipeline; Create content assets (guides, case studies, blogs, landing pages, sponsored content, emails) tailored per account/country; Collaborate with GTM, Demand Gen, Performance, Sales, and Content teams; Track results and performance to identify best-performing tactics. Qualifications and Skills: Metrics-driven with ability to analyze performance and iterate strategy; Native English mandatory, native/advanced Mandarin preferred; Stay on top of US/global trends; Experience with third-party vendors/agencies; Strong collaboration, transparency, and teamwork; Strong innovation and creativity; Passion for new challenges; Deep experience with localized social media, paid media, advertising, branded content, and SEM. What Else We'd Like to See: Experience with data analytics and Google Analytics; Results-driven; Detail-oriented; Team player; Adaptable; Knowledge of the crypto industry is a plus.