Head of Commercial Strategy

Axis Pay
Axis Pay

Full-time

Cairo, Cairo Governorate, Egypt

Posted on Nov 9, 2026
Location: Zamalek, Cairo, Egypt

Department: Commercial

Employment Type: Full-Time

Experience: 8+ Years

Reporting To: Chief Commercial Officer

About Axis

Axis is an Egyptian fintech company focused on making financial services simpler, smarter, and more accessible through innovative digital solutions.

We are looking for a strategic, commercially driven, and results-oriented Head of Commercial Strategy to lead commercial planning, identify new growth opportunities, optimize business performance, and drive sustainable revenue growth.

The ideal candidate will have a proven track record in commercial strategy, business growth, strategic planning, and revenue optimization, preferably within Fintech, Payments, Digital Financial Services, or high-growth B2C digital businesses.

Key Responsibilities

  • Develop and execute the overall commercial and growth strategy aligned with Axis's business objectives, translating annual and quarterly priorities into actionable execution roadmaps.
  • Develop business cases, financial models, and feasibility assessments to support strategic commercial decisions and identify new opportunities, customer segments, and multi-product expansion initiatives.
  • Develop, execute, and optimize comprehensive pricing strategies and monetization frameworks for both existing products and upcoming product launches.
  • Identify and evaluate revenue growth, market penetration, customer acquisition efficiency, and business profitability through data-driven strategies.
  • Drive ecosystem cross-selling, lifetime value (LTV) expansion, and cohort retention across product verticals to maximize customer lifetime value and engagement.
  • Focus on sustainable unit economics, optimizing CAC/LTV payback efficiency, margins, and overall business profitability through data-driven performance reviews and KPI tracking.
  • Analyze market trends, competitive dynamics, customer behavior, and industry developments to identify strategic opportunities and potential risks.
  • Partner with the Acquisition, Retention, Monetization, and Partnerships teams to align commercial initiatives with overall growth objectives.
  • Partner closely with Finance on commercial budgets, revenue forecasts, and projections, while working alongside Product, Technology, Data, Marketing, and Operations to execute go-to-market strategies.
  • Lead annual and quarterly commercial planning, translating strategic priorities into actionable initiatives, measurable targets, and execution roadmaps.
  • Evaluate the financial and commercial impact of growth initiatives, ensuring effective resource allocation and sustainable returns.
  • Identify opportunities to improve commercial efficiency, optimize business processes, and strengthen cross-functional execution.
  • Lead strategic projects and transformation initiatives that contribute to Axis's growth and competitive positioning.
  • Build, lead, and develop a high-performing Commercial & Growth Strategy team, establishing clear objectives, accountability, and performance standards.

Requirements

  • 8+ years of professional experience in Commercial Strategy, Growth Strategy, Business Strategy, Strategic Planning, Management Consulting, or Business Development, including at least 3 years in a leadership role.
  • Proven experience in Fintech, Payments, Financial Services, or high-growth digital businesses.
  • Strong expertise in commercial planning, growth modeling, business case development, market analysis, and strategic execution.
  • Strong financial and commercial acumen, including revenue forecasting, profitability analysis, pricing strategies, and business performance management.
  • Proven ability to identify growth opportunities, evaluate business investments, and develop actionable go-to-market strategies.
  • Experience working with commercial KPIs, customer acquisition metrics, retention economics, and revenue performance dashboards.
  • Excellent strategic thinking, problem-solving, decision-making, and execution capabilities.
  • Demonstrated leadership experience with the ability to manage strategic initiatives and develop high-performing teams.
  • Bachelor's degree in Business Administration, Finance, Economics, Management, Engineering or a related field. An MBA or relevant postgraduate qualification is an advantage.

What We Offer

  • Competitive compensation package.
  • Medical and life insurance.
  • Subsidized gym membership.
  • Competitive leave benefits.