About the Company

We believe financial services should be more accessible, that’s why we started Axis. A fully interoperable mobile wallet which enables users to send and receive money from any mobile wallet in Egypt, pay their bills, buy anything online with a virtual Visa card, or scan any QR code to pay for anything in-person. We are focused on building engaging consumer financial experiences that drive long-term user growth, engagement, and retention across the Axis Wallet ecosystem.

About the Role

In this role, you will lead the strategy and execution of consumer growth and retention initiatives across the wallet experience. You’ll work closely with cross-functional teams to drive user acquisition, engagement, activation, and long-term retention through data-driven and user-centric product experiences.

Responsibilities

• Defining and driving the consumer growth and retention strategy across onboarding, engagement, payments, rewards, and lifecycle experiences
• Leading cross-functional teams across Engineering, Design, Data, Marketing, Operations, and Customer Experience to deliver scalable consumer experiences
• Driving product discovery, experimentation, and behavioral analysis to improve activation, engagement, and retention metrics
• Owning key business metrics related to user growth, transaction frequency, retention, engagement, and customer lifetime value
• Identifying opportunities to improve user journeys, reduce friction, and increase product adoption across the wallet ecosystem
• Leading personalization, segmentation, and lifecycle initiatives to drive deeper customer engagement and loyalty
• Monitoring market trends, customer behavior, and competitive dynamics within fintech and consumer digital products

Qualifications

• 3+ years of product management experience, with significant exposure to consumer fintech or B2C digital products
• Proven experience leading growth, engagement, or retention initiatives at scale
• Strong understanding of consumer behavior, growth loops, lifecycle management, and data-driven product development
• Strong strategic thinking and analytical capabilities
• Excellent stakeholder management and executive communication skills
• Ability to operate effectively in fast-paced and highly dynamic environments
• Strong product discovery and experimentation capabilities

Required Skills

• Experience in emerging markets or underbanked financial ecosystems
• Familiarity with digital wallets, payments, rewards, or loyalty ecosystems
• Strong understanding of behavioral economics and consumer engagement strategies
• Experience working closely with CRM, lifecycle marketing, or growth analytics teams
• MBA or advanced degree in Business, Marketing, Economics, or related fields is a plus

Our Environment

• We are building with purpose. Our team is driven by outcomes, user impact, and the challenge of building financial tools that serve real people. We value:
• Outcomes over outputs
• Data and insight over opinions
• Real conversations with users over assumptions
• Ownership and accountability
• Simplicity in solving complex financial problems
• This role reports directly to the Head of Product and plays a key part in our mission to build inclusive financial products.

What we offer

• Flexible hybrid working model
• Medical insurance for you and your family
• Life insurance coverage
• Subsidized gym membership
• Very competitive leave policy, including extended Maternity and Paternity leaves.

Equal Opportunity Statement

We are committed to diversity and inclusivity.