Growth Marketing Manager
Axis Pay
About Axis
We believe financial services should be more accessible, that’s why we started Axis. A fully interoperable mobile wallet which enables users to send and receive money from any mobile wallet in Egypt, pay their bills, buy anything online with a virtual Visa card, or scan any QR code to pay for anything in-person.Axis empowers small businesses with simplified digital payments to compete & grow. Our digital banking platform enables small businesses to seamlessly manage payments to employees and suppliers. Small businesses can now send salaries, reimbursements and instantly pay their suppliers on any mobile wallet in Egypt.
Overview of the Role
We’re looking for a smart, hands-on Growth Marketing Manager to lead our digital marketing efforts and help drive real growth. You’ll manage channels like paid search, social, and display, build and test strategies, and work closely with the team to make sure our goals all line up.
What you’ll be doing
- Manage and optimize performance across digital marketing channels (paid search, social, display, etc.).
- Forecast, measure, and analyze campaign performance throughout the funnel.
- Develop and execute digital growth strategies to drive demand and user acquisition.
- Launch and test new campaigns, offers, and value propositions to boost activity rates and improve acquisition quality.
- Collaborate with cross-functional teams to improve trial conversions and activation rates.
- Lead paid efforts across all channels, ensuring efficient ad spend and sustainable growth.
- Oversee ad creative development, A/B testing, and performance analysis for continuous improvement.
Requirements
- 5 years of experience in user acquisition and growth marketing, with a focus on driving scalable, data-backed results.
- Skilled in managing and optimizing campaigns across paid Search, paid Social, Display, retargeting, affiliate, CRO, and SEO.
- Experienced in acquisition analysis, A/B testing, and identifying ad fraud to improve campaign performance and efficiency.
- Strong analytical mindset with a sharp eye for detail and a passion for continuous testing and optimization.
- In-depth knowledge of mobile performance marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business, or a related field.
Perks of working @ Axis
- Medical Insurance for You and your family.
- Life Insurance.
- Gym subscription.
- Flexibility with various types of paid time off (PTO) to support work-life balance.
- Very competitive leave policy including extended Maternity and Paternity leaves.