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Senior Manager Product Marketing - Consumer Services F/H

Ledger

Ledger

Marketing & Communications, Product
London, UK
Posted on Friday, March 22, 2024
We're making the world of digital assets accessible and secure for everyone. Join the mission.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in the UK, US, Switzerland and Singapore, Ledger has a team of more than 900 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.
We are seeking a highly skilled and experienced Product Marketing person dedicated to our consumer services business unit (payment & transaction services). The ideal candidate will have a deep understanding of the crypto and digital assets landscape, with a proven track record of developing and executing successful marketing strategies in this space. As a key member of our Communications team, the individual will play a critical role in driving awareness, adoption, and engagement for our consumer products, at times including hardware wallets, mobile apps, and other digital asset management solutions.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive awareness, adoption, and engagement for Ledger's consumer products and services;
- Lead cross-functional teams to develop product positioning, messaging, and go-to-market plans for new product launches and feature updates;
- Collaborate with product management, design, engineering, and sales teams to ensure alignment on product roadmap priorities and marketing initiatives;
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and leverage insights to inform marketing strategies and tactics;
- Create compelling marketing collateral, including website content, product videos, case studies, and other assets to effectively communicate the value proposition of Ledger's consumer products;
- Manage and optimize digital marketing campaigns across various channels, including paid search, social media, email, and affiliate marketing, to drive customer acquisition and retention;
- Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and optimize campaigns for maximum ROI;
- Stay up-to-date on industry trends, regulatory developments, and emerging technologies in the crypto and digital assets space, and apply insights to inform marketing strategies and product roadmap decisions;
- Build and maintain strong relationships with key stakeholders, including customers, partners, influencers, and industry associations, to drive brand awareness and thought leadership in the crypto community;
- Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of collaboration, innovation, and continuous learning.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred;
- At least 10 years of experience in consumer product marketing, with a focus on crypto and digital assets consumer services;
- Proven track record of developing and executing successful marketing strategies for consumer products in the crypto industry;
- Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions;
- Strong analytical skills and ability to translate data into actionable insights to drive marketing decisions;
- Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to diverse audiences;
- Demonstrated leadership ability, with experience leading cross-functional teams and managing direct reports;
- Organized, detail-oriented, and capable of managing multiple projects and priorities in a fast-paced environment;
- Entrepreneurial mindset, with a passion for innovation and driving growth in emerging markets;
- Experience working in a remote or distributed team environment is a plus;
If you are a strategic thinker, creative problem-solver, and passionate about revolutionizing the way people manage their value, we want to hear from you!
What's in it for you?
Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
Flexibility: A hybrid work policy
Social: Frequent social events, snacks and drinks in our Holborn office
Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Well-being: Personal development, coaching & fitness with our dedicated partners
Vacation: 28 days of paid leave per year, in addition to national holidays
High tech: Access to high performance office equipment and gadgets, including Apple products
Transport: Ledger reimburses part of your preferred means of transportation
Discounts: Employee discount on all our products.